Liftex 2007 saw an unprecedented growth with an almost 100% increase in exhibitor numbers from the previous show. This was in no small part due to the opening of the exhibition to the whole of the industry including overseas companies, creating a lively and all-inclusive event.The challenge remains to build on this growth despite difficult trading conditions to create an even more successful event in 2010. We will meet this challenge by offering an enhanced and pro-active promotional package for exhibitors coupled to a targeted visitor campaign using direct mail, public relations, print and online media.
The popular giant plasma screen presentations in the exhibition hall will be repeated in 2010. Exhibitors will be able to have advertisements and short presentations on these screens included in the cost of exhibiting. We will even help you to put your presentation together at no extra cost! Early signs are very positive, with many enquiries already being received from individual companies and trade groups. So don’t delay, book your place at the event for the UK lift and escalator industry.
Attracting the right buyers
The lift and escalator market in the UK has remained buoyant despite the general economic decline, growing steadily to over £1.5 billion total yearly sales. It is more important than ever to promote your company strongly over the coming years, Liftex 2010 being ideally timed as a crucial platform to build confidence and sales.
At Liftex you will meet senior buyers from diverse markets such as: architecture, building contractors, engineering, facility management, health authorities, hotel trade, lift contractors, local authorities, property developers, property management, property owners and the disability sector.
Comprehensive visitor promotion campaign
- Advertising in UK and international trade media covering: lift & escalator industry, public sector, health service, building, facilities management, architecture and property management.
- 150,000 promotional fliers to be direct mailed to targeted lists, past show attendees and inserted in magazines.
- Press campaign to include regular releases to nearly 100 titles covering all relevant markets.
- Website with comprehensive information and news, links to sponsors, associations, exhibitors and online registration.
- Media sponsors — increasing exposure through a close working relationship with the leading titles.
- Extensive email campaign to include regular news and updates, plus links for online registration.
- Exhibitor support — provision of promotional fliers for client mailings, event artwork for advertising and press support.
What the visitors come to see
- passenger and goods lifts
- lift and escalator components
- maintenance technology
- platform and stairlifts
- escalator technology
- disabled access solutions
- regulations updates and advice
- insurance and administration
The Liftex Pavilion
The 2010 event will once again include this popular central feature. Building on the success of this area in 2007, there will be features and displays such as the giant plasma screens.
Experts will be on hand from LEIA, HSE, BSI and SAFed, offering free advice on the latest issues affecting the lift and escalator industry. The Liftex café will be expanded to create an even better networking area for buyers.
It is also planned to re-design the Pavilion space to make it more of an interactive environment, including spaces to meet and talk, as well as an open presentation area.
Liftex works!
The following are results from the Liftex 07 exhibitor and visitor questionnaires, the results speak for themselves:
- 93% of exhibitors thought that the show was well publicised.
- 78% of exhibitors rated visitor quality at least 6 out of 10.
- 76% of the exhibitors rated their success at 7 or 8 out of 10.
- 89% of exhibitors rated the show organisation at least 7 out of 10.
Visitors were happy too
- the majority of visitors gave 8 out of 10 for diversity, quality and quantity of exhibits.
- 64% stated that they would be making a purchase of £10,000 or more as a result of their visit, 26% of these spending over £50,000.
- Visitor satisfaction was exceptionally high, with the vast majority rating their visit at least 8 out of 10.
- And the ultimate endorsement — a massive 96% of visitors intend to visit Liftex again.
Why you should exhibit
- Make new sales leads
- Launch new products
- Network with the industry and clients
- Learn about new developments
- Liftex is the only event in the UK dedicated to the lift and escalator market
Over 90% of previous Liftex exhibitors have stated their intention to re-book their stands for 2010.
New exhibitor bookings will be allocated on a first-come-first-served basis, so it is recommended that you return your application form stating preferred size and type of stand without delay.